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Ben Johnson

Don Reading

Maxwell Caskie

John Nesmith

Lee Bouchelle

Michael Hooper

Dr. Don Reading

Present position

Vice President and Consulting Economist


B.S., Economics -- Utah State University
M.S., Economics -- University of Oregon
Ph.D., Economics -- Utah State University

Honors and awards

Omicron Delta Epsilon, NSF Fellowship

Professional and business history

Ben Johnson Associates, Inc.:

1989---- Vice President
1986 -- Consulting Economist

Idaho Public Utilities Commission:

1981-86 Economist/Director of Policy and Administration


1980-81 Associate Professor, University of Hawaii-Hilo
1970-80 Associate and Assistant Professor, Idaho State University
1968-70 Assistant Professor, Middle Tennessee State University

Firm experience

Dr. Reading provides expert testimony concerning economic and regulatory issues. He has testified on more than 25 occasions before utility regulatory commissions in Alaska, California, Colorado, the District of Columbia, Hawaii, Idaho, Nevada, North Dakota, Texas, Utah, Wyoming, and Washington.

Dr. Reading has more than 20 years experience in the field of economics. He has participated in the development of indices reflecting economic trends, GNP growth rates, foreign exchange markets, the money supply, stockmarket levels, and inflation. He has analyzed such public policy issues as the minimum wage, federal spending and taxation, and import/export balances. Dr. Reading is one of four economists providing yearly forecasts of statewide personal income to the State of Idaho for purposes of establishing state personal income tax rates.

In the field of telecommunications, Dr. Reading has provided expert testimony on the issues of marginal cost, price elasticity, and measured service. Dr. Reading prepared a state-specific study of the price elasticity of demand for local telephone service in Idaho and recently conducted research for, and directed the preparation of, a report to the Idaho legislature regarding the status of telecommunications competition in that state. Dr. Reading is currently case manager of BJA's ongoing assistance to the Alaska and Nevada commissions on implementation of provisions of the 1996 Telecommunications Act.

Dr. Reading's areas of expertise in the field of electric power include demand forecasting, long-range planning, price elasticity, marginal and average cost pricing, production-simulation modeling, and econometric modeling. Among his recent cases was an electric rate design analysis for the Industrial Customers of Idaho Power.

Among Dr. Reading's recent projects are a FERC hydropower relicensing study (for the Skokomish Indian Tribe) and an analysis of Northern States Power's North Dakota rate design proposals affecting large industrial customers (for J.R. Simplot Company). Dr. Reading has also recently completed an analysis for the Idaho Governor's Office of the impact on the Northwest Power Grid of various plans to increase salmon runs in the Columbia River Basin.

Dr. Reading has prepared econometric forecasts for the Southeast Idaho Council of Governments and the Revenue Projection Committee of the Idaho State Legislature. He has also been a member of several Northwest Power Planning Council Statistical Advisory Committees and vice chairman of the Governor's Economic Research Council in Idaho.

While at Idaho State University, Dr. Reading performed demographic studies using a cohort/survival model and several economic impact studies using input/output analysis. He has also provided expert testimony in cases concerning loss of income resulting from wrongful death, injury, or employment discrimination.


Cost Savings from Nuclear Resources Reform: An Econometric Model" (with E. Ray Canterbery and Ben Johnson) Southern Economic Journal, Spring 1996.

An Input-Output Analysis of the Impact from Proposed Mining in the Challis Area (with R. Davies). Public Policy Research Center, Idaho State University, February 1980.

Phosphate and Southeast: A Socio Economic Analysis (with J. Eyre, et al). Government Research Institute of Idaho State University and the Southeast Idaho Council of Governments, August 1975.

Estimating General Fund Revenues of the State of Idaho (with S. Ghazanfar and D. Holley). Center for Business and Economic Research, Boise State University, June 1975.

"A Note on the Distribution of Federal Expenditures: An Interstate Comparison, 1933-1939 and 1961-1965." In The American Economist, Vol. XVIII, No. 2 (Fall 1974), pp. 125-128.

"New Deal Activity and the States, 1933-1939." In Journal of Economic History, Vol. XXXIII, December 1973, pp. 792-810.

Personal references
Mr. Joe Miller
Jefferson Place, Third Floor
P.O. Box 2564
Boise, ID 83701
(208) 336-5735
Dr. John Keith
Professor of Economics
Utah State University
Logan, Utah 84321
(801) 750-2303
Perry Swisher
8660 Oakmont Drive
Boise, ID 83704
(208) 376-3477

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